First introduced in 1974, the Hello Kitty brand celebrates its 40th anniversary in November 2014.
Many were shocked when it was revealed that the famous Hello Kitty character that we all believed was a feline is in fact a British school girl. Christine R. Yano, who is curating an upcoming Hello Kitty retrospective in Los Angeles, told the LA Times this week that the Sanrio brand who founded Hello Kitty told her that Kitty is "a cartoon character. She is a little girl. She is a friend. But she is not a cat". reports Yano.
For years we've been misled thinking that Sanrio's iconic Hello Kitty is a white, fluffy cat with a red bow clipped below her ear: Hello Kitty is, in fact, not a cat.
Christine R. Yano, an anthropologist from the University of Hawaii who is curating the upcoming Hello Kitty retrospective at the Japanese American National Museum in October, told the L.A. Times that she discovered this when the Sanrio folks corrected her after she described Hello Kitty as a cat in her written texts for the exhibit.
"I was corrected — very firmly," Yano said. "That's one correction Sanrio made for my script for the show. Hello Kitty is not a cat. She's a cartoon character. She is a little girl. She is a friend. But she is not a cat. She's never depicted on all fours. She walks and sits like a two-legged creature..."
When was the last time you saw a little girl with pointed ears and whiskers. Sanrio arrogance has left me feeling deceived, mislead and disappointed. So I am purging my environment of all Hello "I'm not a Kitty" stuff and boycotting Sanrio. If you feel the same, help me boycott Sanrio.
The Hello Kitty brand is worth $7 billion a year.
If you still feel you want to purchase Hello Kitty, I understand...but if you would like to make a difference help a real kitty and be a REAL Friend.
Thank you for listening.